April 19 – 28, 2021
National Exhibition and Convention Center (Shanghai)

Founded in 1985, Auto Shanghai has become one of the world’s leading auto shows by scale and influence. The upcoming edition of the event will take place at the National Exhibition and Convention Center (Shanghai) from April 21 to 28, 2021 under the theme of “Embracing Change”, with an estimated exhibition area of 360,000 m ² .

Ningbo Huaxiang Electronics Co., will participate and present its cutting-edge products and innovation ideas. We sincerely invite you to visit our booth and look forward meeting you: 1.2H (5BE251) >  Invitation NBHX Auto Shanghai

For more information, please visit autoshanghai.org or read the info brochure: AutoShanghai2021.

Online event: 17-18 March, 2021

Car Design Dialogues is a 2-day virtual event from CDN – the leading online resource for automotive designers – dedicated to car design professionals. It offers comprehensive panel debates and sessions from industry experts.

Visit our virtual booth and be excited about the different sessions. See agenda HERE.

Confirmed speakers include:

  • Thorsten Suess, Global Director Design, NBHX TRIM GROUP
  • Robin Page, Head of Design, Volvo Cars
  • Klaus Busse, Head of Design, FCA Europe
  • Martin Uhlarik, Head of Design Tata Motors UK, TATA Motors
  • Benedetta Terraneo, Marketing and Design Manager, Miko Srl Dinamica
  • Julie Schwieder, Senior CMF Designer, Toyota Europe Design Development
  • Adam Hatton, Creative Director, Exterior Design, Jaguar
  • Amko Leenarts, Design Director, Ford Europe
  • Oliver Stefani, Head of Skoda Design, ŠKODA AUTO
  • Lisa Reeves, Head of Interior Design, Volvo Cars
  • Patrick Le Quement, Naval designer, Author, Former SVP Renault Design, Patrick Le Quement Consulting

On February 12, 2021 Chinese New Year (Chinese: 春节 chun jie) will be celebrated.

This time, the Chinese welcome the year of the ox in the metal element. The rat is the second sign of the Chinese zodiac’s 12 zodiac cycle.

We wish our Chinese colleagues “Happy New Year” or 新年快乐 xin nian kuai le!


NBHX TRIM GROUP wishes you a merry Christmas and a very happy and healty New Year.

Best wishes for a wonderful holiday and a Happy New Year from NBHX TRIM GROUP.

NBHX TRIM GROUP supports social projects
5000€ for heart wishes and hospice companions

At the end of July, the summer festival of the NBHX TRIM GROUP took place with more than 500 employees and relatives. It was a great concern of the NBHX to support local social Projects. The proceeds from the cake sale and the tombola and an additional increase by the management was donated to the Malteser Herzwunschkrankenwagen Bruchsal and the hospice group Bruchsal.

In bright sunshine, the NBHX TRIM GROUP celebrated its summer party with over 400 employees and relatives last Saturday in Bruchsal. During the factory tours, employees’ families and friends were given the opportunity to gain insights into trim manufacturing processes and learn more about the NBHX TRIM GROUP. In addition to a varied children’s program and good food there was the human kicker soccer tournament and the trainees of the NBHX presented their apprenticeships.
In order to support local social projects, proceeds from the sale of the cake and the tombola will go to the Maltese Herzenswunschkrankenwagen Bruchsal and the Hospizgruppe Bruchsal.

Chinese New Year (Chinese: 春节 chun jie) – the most important traditional festival in China – is coming…
On the 5th of February 2019 we will switch to the Chinese Year of the happy and enjoyable Earth Pig until the 24th of January 2020. A pig – it brings luck, wealth and satisfaction.
In the year of the Earth Pig it is more about the cohesion in the community, team spirit and happy gathering. Incidentally, the Earth Pig is the most reasonable pig and is very reliable.

We wish our Chinese colleagues “Happy New Year” or 新年快乐 xin nian kuai le!


Lines and the interaction of lines make up so many foundations for structures in every aspect of product design. You can find straight lines which are very orderly. You can find organic, wavy lines which are haphazard. You can also find intersecting lines which can be both orderly and haphazard.

Being in tune with the popularity of linear structures, we have compiled a sampling of aluminum patterns that can be integrated into your decorative trim or aluminum badges and emblems. Options exist for any of them to be used as overall decoration or selectively in the background to enhance your overall product design.

Explore the possibilities:

  • Classic Straight Lines
  • Brushed Layers
  • Technical and Precise Finishes


Resource for Inspiration

Check out this free resource showcasing finishes on aluminum developed to inspire and spur conversations in your next aluminum trim or badge project. These finishes can be customized in color and scale to fit your needs. They can also be reviewed for translation and interpretation to other substrates like stainless steel and polycarbonate. Graphics can be added to further differentiate and customize products.

How will you integrate linear structures into aluminum patterns for a vehicle?  A washer and dryer? A motorcycle or ATV?  Get your eBook to start exploring the possibilities!

Further Informations  http://www.norcorp.com/design-aluminum-surfaces-blog/linear-surface-collection-ebook

Laser Etched Looking Surface Decoration

A common request for finish development to be used on decorative trim is to achieve the look of fine detail seen in laser etched surfaces.
Subtle intersecting lines flow across the surface of this brushed aluminum trim resulting in the look of laser etched details. I love how tight the structure is on one end of the part and the way that the finish evolves to have more open space between the lines on the other end.

This pattern could be enhanced with some color for the background. Additionally the structure can be adjusted so that it flows specific to the shape of the trim piece, taking into account bends and twists of the surface.